The Great Gatsby By F. Scott Fitzgerald - 1572 Words

The Great Gatsby, by F. Scott Fitzgerald, describes the story of those living within American society during the early 20th century. The idea of the American Dream became prominent during this time, often interpreted differently by each member of the society. According to James Truslow Adams in his 1931 book The Epic of America, the American Dream â€Å"is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†¦ a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or†¦show more content†¦His sole objective in life is to win back Daisy no matter what risks he had to take. When Gatsby finally meets Daisy after a long five years, Gatsby knows that â€Å"there must have been moments even that afternoon when Daisy tumbled short of his dreams - not through her own fault, but because of the colossal vitality of his illusion†(95). Even though Gatsby can see that Daisy was not exactly what he had hoped for, Daisy herself is still â€Å"his dream.† To Gatsby, it did not matter who Daisy actually was or what she looked like. Gatsby’s devotion shows that his goal in life is to be with Daisy once again. However, in order to fulfill a dream, it is insufficient to solely define it; hope is required as well. Hope is the emotion that starts every dream and aspiration, and drives us to continue to believe that we can achieve our dreams. Gatsby in this case has always been hopeful in pursuing his dream of reuniting with Daisy. The reason Gatsby strived to be wealthy and changed his own name was all because of Daisy. Nick, the narrator in the story, realizes the incredulous amount of hope that Gatsby has, and describes Gatsby as if â€Å"there was something gorgeous about him†¦ some heightened sensitivity to the promises of life†¦ an extraordinary gift for hope†¦ it is what preyed on Gatsby† (2). Gatsby’s

World War 1 A Short Timeline Pre-1914

Although the assassination of Franz Ferdinand in 1914 is often cited as the first event leading directly to World War 1, the true build up was much longer. As well as growing public support for a confrontation—which varied but ultimately grew in the period before—the treaties and diplomatic relations so important in 1914 were all established years, often decades, before. Neutrality and 19th Century Wars 1839: The Guarantee of Belgium Neutrality, part of the First Treaty of London which said that Belgium would remain perpetually neutral in future wars, and the signatory powers were committed to guarding that neutrality. When World War I began, Britain cited Germanys invasion of Belgium as a reason to go to war, but as historians have pointed out, that this was not a binding reason to fight.1867: The 1967 Treaty of London established Luxembourgs neutrality. This would be violated by Germany, as with Belgium.1870: The Franco-Prussian War, in which France was beaten and Paris besieged. The successful attack on France and its abrupt end caused people to believe that modern war would be short and decisive—and the Germans saw it as evidence that they could win. It also made France bitter and framed their desire for a war in which they could seize their land back.1871: The creation of the German Empire. Bismarck, the architect of the German Empire feared being encircled by France and Russia and tried to prevent this any way he could. Late 19th Century Treaties and Alliances 1879: The Austro-German Treaty tied the two Germano-centric powers of Austria-Hungary and Germany together as part of Bismarcks desire to avoid war. They would fight together in World War I.1882: The Triple Alliance was established between Germany, Austria-Hungary,  and Italy, forming a central European power bloc. Italy would not accept this as binding when the war began.1883: The Austro-Romanian Alliance was a secret agreement that Romania would only go to war if the Austro-Hungarian Empire was attacked.1888: Wilhelm II became Emperor of Germany. He rejected the legacy of Bismarck and tried to go his own way. Unfortunately, he was basically incompetent.1889–1913: The Anglo-German Naval Race. Britain and Germany should, perhaps, have been friends, but the race created an air of military conflict, if not an actual desire for military action by both sides.1894: The Franco-Russian Alliance encircles Germany, much as Bismarck feared and would have tried to stop if hed still bee n in power. Twentieth Centurys First Decade 1902: The Franco-Italian Agreement of 1902 was a secret pact in which France agree to support Italys claims to Tripoli (modern Libya)1904: The Entente Cordial, agreed between France and Britain. This was not a binding agreement to fight together but moved in that direction.1904–1905: The Russo-Japanese War, which Russia lost, an important nail in the coffin of the tsarist regime.1905–1906: The First Moroccan Crisis, also known as the Tangier crisis, over who controlled Morocco: France or the Sultanate, supported by the Kaiser1907: The Anglo-Russian Convention, a pact between England and Russia relating to Persia, Afghanistan, Tibet, another pact which encircled Germany. Many in the country believed they should fight the inevitable war now before Russia became stronger and Britain was moved to act.1908: Austria-Hungary annexes Bosnia and Herzegovina, a significant rise in tensions in the Balkans.1909: The Russo-Italian Agreement: Russia now controlled the Bosporus, and I taly retained Tripoli and Cyrenaica Accelerating Crises 1911: The Second Moroccan (Agadir) Crisis, or Panthersprung in German, in which the presence of French troops in Morocco led Germany to demand territorial compensation: the upshot was Germany was both embarrassed and militant.1911–1912: Turkish-Italian War, fought between Italy and the Ottoman Empire, resulting in Italys capture of Tripolitania Vilayet province.1912: Anglo-French Naval Agreement, the last of the Entente Cordiale which began in 1904 and included discussions of who controlled Egypt, Morocco, West and Central Africa, Thailand, Madagascar, Vanuatu and parts of Canada.1912, October 8–May 30, 1913: The First Balkan War. A European war could have been triggered any time after this point.1913: Woodrow Wilson was sworn in as US president.1913, April 30–May 6: The First Albanian Crisis, including the Siege of Scutari, between Montenegro and Serbia against the Ottoman Empire; the first of several crises in which Serbia refused to give up Scutari.1913, June 29–July 31: The Second Balkan War.1913, September–October: The Second Albanian Crisis; military leaders and Serbia and Russia continue to battle over Scutari.1913, November–Janaury 1914: The Liman von Sanders Affair, in which Prussian general Liman headed a mission to take control of the garrison at Constantinople, effectively giving Germany control of the Ottoman empire, which the Russians objected to War Begins By 1914, the Great Powers of Europe had already come close to war several times thanks to the Balkan, Moroccan and Albanian disputes; passions ran high and the Austro-Russo-Balkan rivalry remained deeply provocative.

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Essay about Emersons Friendship - 737 Words

Emersons Friendship I believe that in his essay, â€Å"Friendship†, Emerson’s main point is that people should not be afraid to expand their friendly horizons. They should more try to open up and be honest with people. The essay investigates simply how to be more open with others and gives tips on differentiating between true friends and those whom we just refer to as friends. There are many people whom we speak to and meet on an everyday basis. In everyday conversations we show others that they are favored â€Å"from the highest degree of passionate love, to the lowest degree of good-will, they make the sweetness of life.† It is believed by many that our intellectual powers increase accordingly with our affection. In†¦show more content†¦When we come across a new friend, it seems that they are flawless, that everything they do or have is better than what we may do or own. After a while however one begins to suspect whether or not the accreditation they gave to their new friends was accurate, we doubt their character, if they really stand for what they say they believe in and if they really are as magnificent as we first thought them to be. Following consultation, even those people who we think are ideal in everyway we find are plagued by hidden imperfections and so we discover that we were better off with solitude. There are many people who seek friendship and make it seem like the â€Å"texture of wine and dreams† instead of what it really is, â€Å"the touch fibre of the human heart.† There are two main elements that go into to the make up of a friendship, one being truth. A friend is someone one can go to and be themselves around, they should not have to think twice before opening their mouth and speaking in fear of sounding stupid or imperfect. Often around strangers we feel inferior as if we must speak in a way to please them as not to offend them in any way when really we should just be honest. It would take a great amount of less time if we were honest with everyone, those who were takenShow MoreRelatedThe Friendship, By William Shakespeare And Friendship `` By Ralph Waldo Emerson1346 Words   |  6 PagesThese two poems are the â€Å"Friendship Sonnet† by William Shakespeare and â€Å"Friendship† by Ralph Waldo Emerson. The poems talk about the idea o f friendship and what it means to them separately. These poems are kind of different in nature. One poem talks about how great it is to have a friend and that friend will care for you for eternity. The other poem is talking about a friend that he has lost and this makes him so sad that he cannot take it anymore. In these two poems they use a different type ofRead MoreFriendship, By Ralph Waldo Emerson And Friendship Sonnet By William Shakespeare1273 Words   |  6 PagesFriendships are special. Friendships to famous poets can be seen in different ways. The two poems â€Å"Friendship by Ralph Waldo Emerson and Friendship Sonnet by William Shakespeare talk about the idea of friendship and what it means to them. These poems however are different in nature. One poem talks about how great it is to have a friend, and how that friend will care for you for eternity. The other poem is talking about a friend that he has lost, and this makes him sad and the difficulty dealingRead MoreSummary Of Friendship By Ralph Emerson1350 Words   |  6 Pages â€Å"Friendship†, an essay by Ralph Aldo Emerson derived from the book Self Reliance and Other Essays captured many in depth moments for myself perceptually. Emerson’s essay felt like it opened the floodgates of what a friendship should be based upon rather than expected of. My interpretation of this reading was that friendships play a big role in lives of human beings; therefore, it can feed our soul notions of: positivity, negativity and everything in between. A quote from Emerson’s essay that confirmedRead MoreFriendship Idiom1516 Words   |  7 PagesFriendship â€Å"A true friend is someone who thinks that you are a good egg even though he knows that you are slightly cracked.† –Bernard Meltzer A friend is one who knows us, but loves us anyway. – Fr. Jerome Cumnings Remember, the greatest gift is not found in a store nor under a tree, but in the hearts of true friends. –Cindy Lee Who finds a faithful friends, finds a treasure. – Jewish Saying â€Å"Your friend is the man who knows all about you, and still likes you† –Elbert Hubbard What is a friendRead MoreAristotle s Types Of Friendship2060 Words   |  9 PagesAristotle, one can experience three different types of friendship. The first type is a friend who is used for utilitarian purposes. Aristotle, however, quickly dismisses this type. As an example, Aristotle explains that one could never be friends with wine; while wine is satisfying to the person drinking the wine, no person ever wishes wine good fortune (Aristotle, 32). In order for a relationship between two people to be considered a friendship, one must want good things for the person who they considerRead MoreThe Impact On Society s Influence On Moral Growth2137 Words   |  9 Pagesmeaning friends have a greater impact on moral growth compared to family or other close relationships. Friendship, in a way, is essential and critical for moral growth. Marilyn Friedman is one philosopher who connects friendship and its importance to moral growth. First off, Friedman gives some characteristics a friendship must have in order to allow moral expansion. As mentioned previously, a friendship must be voluntary with only some â€Å"limits imposed by certain external constraints† (Friedman 209)Read MoreFaux Friendship Critique799 Words   |  4 Pagesï » ¿ EH 102 - Critique â€Å"Faux Friendship† April 20, 2013 How Genuine Are Your Friendships? Friendships today have many different definitions which are unique to each individual. Friendship itself can be broken down into many subgroups, which are also unique to the individual, to further define what the relationship between two specific people entails. In William Deresiewicz’s â€Å"Faux Friendship† it is argued that the meaning of friendship has been permanently altered by social networking sitesRead MoreThing that can Affect Friendship Essay1913 Words   |  8 PagesA friendship is a bond of mutual affection. To me, friendship is a bond that people share in which they have mutual kindness, loyalty, respect, and equality. According to Aristotle there are three types of friendships. They are utility friendships, pleasure friendships, and goodness friendships. Allow me to elaborate on what they mean; a utility friendship is when you can benefit from the other. A pleasure friendship is based upon admiration and desire to be in someone’s company. Lastly, a friendshipRead MoreThe Importance of Friendship Essay1049 Words   |  5 Pagesthings in life, but friendship may be the most valuable. To live life without the experience of friendship, is not living. Human interaction is a necessity to survival, but developed friendships are essential to the successful well being of anyone. Based upon the American Heritage Dictionary, the definition of a friend is, ?A person whom one knows, likes and trusts.? But to all, Friendship has no defined terminology. The definition of a friend, and friendship, is based upon oneselfRead MoreEssay Biography of Henry David Thoreau1090 Words   |  5 Pagesmeeting new people he grew into a friendship with Ralph Waldo Emerson. Emerson was also a poet and essayist. It made it easier for Thoreau to write. Their friendship started when Emerson settled in Concord during Thoreaus sophomore year at Harvard. In the year of 1837 they were great friends. If it wasnt for Emersons self-reliance then he would still be Thoreaus friend. Emersons company made it possible for Thoreaus career choice to come true. In 1837, Emerson suggested that Thoreau keep a journal

Gender Socialization and Consumer Culture Free Essays

An article â€Å"A ‘Real Man’s Ring’: Gender and the Invention Tradition† by Vicki Howard (2003) published in the Journal of Social History defined the role of gender stereotypes, their development and changes in forming consumer culture through describing the invention and adoption of double ring ceremony in twentieth century America. Howard tells the history of grooms’ wedding bands and double ring ceremony, explaining the bonds between economical, cultural and social aspects of the first sixty years of the twentieth century. The author explained that the double ring ceremony emerged because of the cultural tendency in family life Howard called â€Å"masculine domesticity†, when, in the middle of twentieth century, spending time with wife and kids, performing household chores became â€Å"synonymous with prosperity, capitalism, and national stability†. We will write a custom essay sample on Gender Socialization and Consumer Culture or any similar topic only for you Order Now In fiftieth the new type of family became widespread,   a so called â€Å"companionate marriage†, where both spouses shared responsibility for psychological and emotional well-being of their family, and a double ring ceremony reflected these new type of relationship. Howard adds that World War Two made double rings wedding custom even more popular, as than it had to do with â€Å"wartime sentiments†. Wedding ring symbolized ties a soldier had with his wife, with his family and kids; it was a sign for him that someone was waiting for him at home, a symbol of everything he defended.   And, according to Howard’s writing, while in 1940 two rings wedding hadn’t been a custom,   in yet in late fortieth-early fiftieth it appeared in the wedding ceremonies held by Catholic, Unitarian, Baptist, and Methodist churches, the most influential ones. Getting man used to the thought that grooms wedding ring was a good idea took lots of time and efforts from the sellers. Howard described some of the techniques that were used by U.S jewelry stores, like establishing a separate â€Å"groom room† for men not to feel embarrassed when shopping for wedding rings; the other idea was to hide grooms rings in slide drawers beneath the feminine rings, and showing them only after bride’s rings had been already purchased. Meantime, years passed, and social apprehension of man wedding rings changed due to numerous advertising campaigns, Hollywood productions, marriages of public persons etc. Of course there were other factors that played their role in popularization of double ring ceremony. One of the crucial ones was the â€Å"teenage marriage boom†, which began in fortieth, when the average age of marrying has lowered dramatically. Howard supposed that having a double ring ceremony was important for young couples to differentiate them from their parents. Wearing a ring helped young girl to feel herself protected, not being afraid to become an old maid, while for man wedding ring was the proof of maturity, masculinity, ability to support his wife, and, what was also important, heterosexuality. Howard noted that one more factor to conduce the popularity of double ring ceremony was emergence of middle class in the U.S. People moved to suburbs, where they could allow purchasing a house. As economy grew more, more people earned enough money to provide their families with all the middle-class attributes. This period was characterized by â€Å"physical and psychological separation of public and private†, of work and family, and double ring ceremony became a symbol of the new family, built in that environment. The situation was different for working class. Men often were dissatisfied with the idea to wear a ring, as it symbolized the obligations they took, while for women grooms ring was a sign of claim bride has for her husband. How to cite Gender Socialization and Consumer Culture, Papers

Online Social Media Platforms

Question: Describe about the Online Social Media Platform. Answer: 1.0 Introduction The following assignment relates to the application of online social media platforms by individual users as well as by business entities. Social media has a pertinent impact on the operational as well as the marketing policies adopted by a business enterprise. It creates visibility for the brand and creates an interpersonal relationship with the consumers. Besides this, social media is an effective platform that enables users as well as consumes to stay in touch and post their feedbacks. However, there arise certain issues when using online social media platforms. In certain instances, the safety and security of consumers have been compromised (Duggan Brenner, 2013). In addition, there has been leak of confidential data. As such, it remains essential to safeguard users against such hazards to retain the effectiveness of online social media platforms. 1.1 Background Proper enhancement is made to the life of both users and the organizations by the rapid growth of social media. Social media makes global collaboration with the help of the shared information through the online platform and adopting the e-business and e-commerce model. According to the current trend, it is observed that social media forms the community of online communication channels by the combination of community-based inputs, coherent sharing of information, and proper collaboration. This particular formation is done by the various websites, web application, social networking, microblogging, Wikipedia, and different types of social forums (Sandilands, 2013). Adopting the different social application is the nature of modern day businesses as well as individuals. Social media emphasises on two separate aspects of the interest of people to develop relationships with the others; one is related to the protection from predation, and the other is seeking valuable information driving the appropriate decision-making. By aiming these particular intensions of the modern day human beings, social media facilitates the establishment of the overall system to guide the businesses for the achievement of success in their respective way of operations. Over the years, the continuous evolution of social media produces different kinds of benefits to the businesses and users (Kim Ko, 2012). However, some critical drawbacks can also be observed due to the application of the existing framework. Over the years, users, as well as businesses, have exposed to the number of threats posed by the different factors of social media (Van Dijck, 2013). Therefore, the research aims to investigate the utilisation of social media by the small businesses to explore the countless opportunities while facing significant challenges at the same time. 1.2 Problem Statement It is a known and obvious fact that the internet and information plays a significant role in the lives of people as well as the business leading the social media phenomenon as the interesting topic to research. Because of the fundamental influences of social media on the attitudes of people and brand image of the company, the particular interest on social media is provided importantly (Aral, Dellarocas Godes, 2013). Due to the influence of economic crisis, many brands suffered the diminishing sales and falling rates of customer satisfaction. According to the investigation, the individual financial crisis is not the only reason for the brand failure. Due to the perception issues, brands like MySpace and GAP have faced the declining sales alongside necessity of rebranding. Based on such scenario, companies are continuously prioritising on the changing preferences and opinions of the customers to cope up with the growing requirement. It is possible by embracing the advanced technology and avoiding the common challenges eventually (Castronovo, Huang, 2012). The relevance of brand attitudes can be found in different segments of the market, which confirmed by the previous studies. This individual face articulates that the actuality of the problem is evident from the business as well as users context. Therefore, the companies and the marketers are facing particular difficulties to cope up with the evolving brand attitudes of the customers while considering the widespread of social media and increasing number of social media users (Brennan, 2014). All the companies are engaged in building positive brand attitudes or at least an attitude that can lead them towards the profitability and attaining the leading position in the market by exploring the future opportunities of growth. It is found that different factors associated with social media failed to deliver the proper information to the companies supporting the development of the helpful insight about the customers a ttitude towards a brand, which is necessary for achieving the business objectives. 1.3 Significance of the Research The existing environment related to the social media users and the presence of social media platforms ensures the presence of the variety of companies into the same marketplace causing unfeasibility of the in-depth information required by the businesses (Tuten Solomon, 2014). Furthermore, the existing solutions are cannot be generalised for the numerous company belonging to the broad range of industries and locations. With the help of this study, it is expected that the strategies adopted by the small to medium businesses can be identified regarding the utilisation of social media to ensure the increasing customer engagement. Apart from that, the significance of the research is based on addressing the challenges faced by the businesses to adopt the suitable strategy related to utilisation of social media and exploring solutions to mitigate those. 1.4 Purpose and Aims The principal purpose of the study is based on investigating and developing proper strategies for the small and medium sized businesses to adopt the utilisation of social media adequately for interacting with the customers actually (Stephen Galak, 2012). Based on the identified aims, it is essential for the study to investigate the different challenges and obstacles faced by the businesses and individuals in the modern day environment. The primary purposes of the survey are highlighted below: Determining the implications of social media on the performance levels of the business Reviewing the current approaches adopted by the businesses related to the social media and their relevancy with the chosen business objectives Shaping the usefulness of social medial to generate leads Investigating the availability of unique approaches to mitigate the identified challenges for the users and the businesses 2.0 Literature Review 2.1 Introduction This chapter is designed to highlight the key pieces of literature for examining the roles of different approaches as part of the social networking framework in the strategic marketing process of the small to medium businesses. To achieve the aim, the literatures, and the theoretical frameworks will be reviewed from different perspectives specifically covering from the strategic planning and integrated market communication process, as adopted by these companies. (Newman et al., 2012). With the help of the process, different understandings related to the theoretical underpinnings will be developed to explore the issues associated with the growth and sustainability of these companies, while assessing the obstacles from overcoming the competition in the respective market. 2.2 Strategic Planning and the Role of Marketing The competitive advantage can be gained by the internal strengths and market opportunities of the organization. Alternatively, the success of the business also depends on the ability of its value promotion to identify and address the needs and expectations of the target market (Laroche, Habibi Richard, 2013). According to Aaker and Mcloughlin (2010), the strategic direction of the organization must need to be in line with the perceived value of the target market, and the overall processes referred to the strategic fit. Based on the argument of Hough et al. (2011), the individual process is achieved by the firm effectively with the help of strategic planning, which helps the business to define the vision and objectives. It is acknowledged that the certain factor helps the businesses to understand its business environment for driving the formation and implementation strategies while controlling the different areas of operations (Hollensen, 2015). In this situation, McDaniel et al. (20 13) explained that the use of social media by the businesses helps them to carry out their marketing by extracting detailed information about the attitudes and demands of the customers. The process facilitates the exchange of value in a significant manner between the organization and the target market. With the help of the understanding, it is observed that adoption of social media influences the development of marketing approaches for an organization while the marketing is playing significant roles in the strategic planning process. 2.3 Direct Marketing Communications Marketing of the organization is composed of different methods like telemarketing, direct mail, digital marketing, door-to-door leafleting, and digital marketing (De Vries, Gensler Leeflang, 2012). By looking at the modern day context, digital marketing is continuously gaining the utmost amount of importance due to the consistent evolution of the techniques to develop the communication between the people and organizations. John Fahy and David Jobber (2012) defined digital marketing as the combination of digital technologies used for achieving the marketing objectives of the business. Therefore, the characterisation of digital marketing is done by considering the significant changes in the communication process involved. From the perspective of utilising the social media, Fahy and Jobber (2012) further explained that the businesses of the modern day environment face the significant amount of challenges in the process of coping up with the new technologic requirements. Apart from that , challenges are also observed in finding new generation of customers according to the utilisation of media (Trainor, et al., 2014). Therefore, the businesses should need to provide growing importance to the social media for factor integrated into the marketing strategy would help the businesses to communicate and engage the customers to the organization. Previous researchers, in this case, have outlined three major components of social media marketing agreeing on the effective involvement of social networking sites like Facebook, LinkedIn, and Google Plus (Hudson Thal, 2013). Apart from that, these businesses must need to concentrate on their presence in microblogs and image sharing websites. 2.4 Internet Marketing and Difference of Strategies Because of the socio-cultural conditions, consumer behaviours are changing rapidly in the modern day business environment, while it is observed that people have less time for different factors (Seidel Chatelier, 2013). Due to the increasing work hours and growing number of women participating in the workforce, the time value of individuals has become highly important. Zappala and Gray (2006) argued that the significant rise of social media is based on the capability of the factor emphasising on such fact related to the modern day society by dramatically changing the purchasing and communication process for the individuals (Luo Zhang, 2013). The fast and efficient communication can be developed with the inclusion of social media to access the vast array of information for the users and businesses. Zappala and Gray identified the noticeable difference in the data area. According to Ingham et al. (2012), the customers can access the wide range of quality information by the use of internet related to the product and service related details and different promotional activities as part of the business marketing. The process is highly distinct from the traditional marketing regarding accessing the information and approaching to the reach of customers (Albarran, 2013). Apart from that, the authors have also noticed differences regarding the client relationship process. By the integration of social media in the marketing strategies, the businesses are required to develop the interactive relationships with the customers through the direct involvement, something that is far too different from the previous way of marketing. 2.5 Summary The overall chapter has successfully highlighted the overview of the relevant works of literature covering the small business marketing, integrated techniques of the marketing, and social media marketing. It is observed that the fundamental struggle is highly faced by the small businesses regarding the use of social media to reach towards the customers. It is important to mention that the existing researches conducted on the use of social media by the small businesses have failed to gain insights on the strategies employed by these firms for ensuring the favourable customer engagement (Malthouse, et al., 2013). Therefore, the overall understanding lead towards the need of additional research to gain deeper insight into developing some important approaches or method to address and eliminate the critical challenges associated with the use of social media by the businesses. 3.0 A Proposed Model Apart from the benefits of social media in the enhancement of life and marketing aspect of the business, different challenges and difficulties can be articulated by the help of literatures, highlighted earlier. Therefore, the application of proper models is required for improving each area of the identified issues. 3.1 Justification of New or Updated Models Firstly, SONET model should need to be implemented for measuring the quality of information and most importantly the privacy of data in the social networking sites. The tools of SONET model are adequately effective for achieving such objective. Secondly, particular attention is needed to be provided to the shared information to ensure the success of the business (Kumar, et al., 2013). Different techniques should need to be applied as part of this process to maximise the spread of the shared information. Thirdly, the platform like Verily should need to be considered for verifying the information collected from the social media to eliminate the misleading statistics. Lastly, the social measurement model must need to be developed for measuring the digital marketing success of the business while reducing the challenges in the process. 3.2 Explanation of Models SONET Model: SONET model is developed by two different tools called as PrivAware and Privometer providing online security to the shared information. As specified by (Thomas Thomas, 2012), sensitive information of the business or the individuals can be easily hacked by the hackers causing some significant amount of damages to the privacy related criteria of the businesses. Furthermore, (Thomas Thomas, 2012) have outlined the involvement of PrivAware and Privometer. Based on the critical analysis, PrivAware helps to detect the loss of unintended information in social networking, where Privometer measures the leakage of sensitive information from the user profiles to help the reduction of the identified issues. Paying Attention: (De Vries, Gensler Leeflang, 2012) has indicated the businesses to refer to a model, which can provide attention to the number of activities, which are conducted in the social media platforms like Facebook or Twitter. Based on the investigation to the particular work developed by (De Vries, Gensler Leeflang, 2012), it is observed that special attention must need to be provided to the posting of information. According to the process, the business or users must need to repost the previous post with the use of hash tag if the previous information is identified to be helpful in the different perspective. Fact-checking Platform: As disclosed by Evans (2012), the basic involvement of Verily is provided the major importance, as the model is utilised as a fact-checking platform for analysing the collected information both manually and technically. It is designed to eliminate the effects of fake information to the downturn of the business (Evans, 2012). The particular method helps the business to gather the accurate data and statistics for developing appropriate decision. Social Measurement: Measuring the social media responses is one of the most challenging issues for the small business as dictated by (Hollensen, 2015). Furthermore, the author has indicated that the measurement process engages the business to utilise the campaign-focused metrics and up-to-dated analytical tools helping the organizations to calculate the number of users with their opinions. The particular process ensures the high engagement rates of the users to the business to proliferate the possibility of growing sales and increasing brand awareness. 3.3 Strengths and Weaknesses of the Models Some of the major strengths of the identified social media models are highlighted below: Successful integration with different applications and websites to promote effective communication Increasing users engagement to the marketing initiatives and approaches Developing clear and precise understanding of the current market needs and trends Apart from the identified strengths, critical threats are also associated with the application of such models, which are disseminated below (Stephen Galak, 2012): Weakening the click-through-rate of advertisement Lack of maintaining different features associated with the social media campaigning process, such as dislike button, group or video chats, etc. Elimination of the entire risk of developing the protection of user information 4.0 Implementation of the Model 4.1 Context of implementation In the case of the SONET model, it should be implemented in the profile privacy settings of the user profile. Paying attention model should need to be considered for the posts that are shared previously by looking at their importance to the present context. The verily platform is required to be implemented in the process of sharing and collecting the information from the social media (De Vries, Gensler Leeflang, 2012). Lastly, campaign-focused metrics or different types of latest analytics must be implemented in the analysis of social media conversation. 4.2 Implementation In order to implement the SONET model, a bit-way implementation is required by the business providing end-to-end transport of the bit streams. Additionally, multiplexing should need to be done by byte interleaving. In the case of paying attention model, a statistical graph chart is necessary to be developed for tracking and measuring the responses from a particular post in the different periods. For implementing fact-checking platform model, Verily is needed to be introduced in the analytical process of the collected information, and the process should need to be carried out both manually and technically (De Vries, Gensler Leeflang, 2012). Lastly, statistical analysis and other marketing metrics are required to be adopted for implementing the effective use of social measurement model. 5.0 Evaluation of Implementation 5.1 Positive Outcomes of Implementation Number of increasing followers can be determined to measure the suitability of the business approaches Possible support can be delivered to the business expansion related objectives Development of open marketplace can be possible in the social media 5.2 negative Outcomes of Implementation Continuously changing technologic environment may obsolete the specific implementation Different ad-blocking extensions can be hinder the positive results of the implementation Chances of leaking the privacy can still remained open for the business and the users Conclusion By accomplishing the overall paper, it can be acknowledged that the adoption of new technology is often a complicated process for the business and requires the involvement of proper training. Because of the implementation of emerging technology, the businesses are often encountered with various kinds of challenges or restrictions from the potential users. Therefore, the organizations are highly required to adopt a suitable model in order to introduce the new technology favouring the small business (Hollensen, 2015). Based on the proposed models and frameworks, it should be mentioned additionally that the development process should needed to initiated after discussing effectively with the employees as well as potential users for recognising their challenges. Such process is significant enough to ease the transition associated with the overall process. References Albarran, A. B. (2013).The social media industries. Routledge. Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), 3-13. Brennan, R. (2014).Business-to-business Marketing(pp. 83-86). 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Oxford University Press.

Bruce Lee Essay Example For Students

Bruce Lee Essay Christian Estrada March 22, 1996 Literature-07 Biography Report Bruce Lee Introduction Bruce Lee was born in the Chinese year of the dragon, in the hour of the dragon on November 27, 1940. From the beginning, it was obvious he was a remarkable and unique child with tremendous energy. His mother named him Lee Jun Fan, which meant return again. She felt he would return to the United States where he was born while his parents were on tour with the Cantonese opera. A nurse suggested he be called Bruce as an American name for him. Childhood Bruce Lee was born in San Francisco at the Jackson Street Hospital in Chinatown.